The Story Behind The Famous FedEx Logo, And Why It Works
WRITTEN BY: Matthew May
My ten-year-old daughter points out the logo on a FedEx truck every time she sees one. She’s done that without fail ever since she learned to sound out letters. But she doesn’t do that with any other logo. What’s special about the FedEx logo isn’t the vibrant colors or the bold lettering. It’s the white arrow between the E and the x.